Uber has taken headlines by storm since it launched in 2012 with many in the taxi industry claiming that Uber is not being subjected to the same licensing rules as black cabs. This has led to numerous protests on the streets of London.
This time Uber are in the headlines for a different reason, as they launch a new initiative - UberASSIST, a scheme aimed at improving disabled passengers access to ride-hailing service.
Launched at the end of October it afford passengers with access needs the opportunity to request specially trained drivers who have completed a disability equality course from Transport For All and Inclusion London. Passengers simply have to enter the code - ASSISTUK into the promotion screen on the Uber app.
Uber claim that the service, which will cost the same as a normal fare is "an important step towards making our platform even more accessible for all London's riders"
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